Question 4 Final Draft Evaluation

How did you use new media technologies in the construction and research, planning and evaluation stages?

Question 3 Evaluation Final Draft

Final Draft Question 2 Evaluation

How effective is the combination of your main product and ancillary texts? on Prezi

Evaluation Question 1 Final Draft

all questions eval

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video shows many media conventions of real media products. For example throughout my piece there is a continuity of fast cuts as well as close ups. Using these in my video has helped me create a “star image”; the term 'star' refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience, which is a theory that Dyer uses. Using close ups and fast cuts in the video has also helped bring a youthfulness and a sexual magnetism to the video. The locations I chose were always going to help show off the ‘star’ of the video developing the conventions of my real media product. My first location that we see is a plain white background; I did this so that the concentration was on the actor, once again helping create the star image, selling the image. Another location is yet another simple backdrop, pastel colored flowers. I decided to use this as it was playful and helped brighten up the video; it gave a contrast from the white backdrop as well as helping the audience focus on the actor by enticing them. We also see the actor in the location of an outside area, in Elvaston Castle. Using this helped the video be more realistic and helped me achieve the effect I wanted, flirting to camera, and in this location, playing in leaves was the action to do so. The choice of costumes and props were also a factor in developing real forms of media in my music video. The costumes really complimented the mood and vibe of the product. The chosen costumes were feminine and appealed to the target audience; they were used in particular to reflect back to the playfulness and sexiness of the song. Props were not a major role in my media project; in fact the only prop used was a cat, helping represent the performance to be carefree, playful and whimsical, challenging forms and conventions of real media products. The factors camerawork, framing and editing all develop forms and conventions of real media products in my music video. Throughout we see fast cuts, close ups and extreme close ups. This again helped me portray a ‘star image’ and also allows the audience to be drawn in by using these main features. The colours in my media product reflect forms and conventions of real media products. For example in Rihanna’s ‘Only girl in the world’ she uses a tinted pink colour throughout her music video. I wanted to have the same effect but using different shades. This decision was made as it fits well with the genre and mood of the song and it fits perfectly, therefore developing the forms and conventions of real media products. There is no narrative to my media product, it is performance based and I believe that it has many factors to which it shows real conventions and forms of a real media product. During the time of my music video the performance is to of high standards and never fails to bring the ‘buzz’ of the video down. Just like in professional music videos the actors are always on top with their performance. From my planning, I wanted the performance to be flirtatious to camera by trying to draw in the audience, by also performing to camera being playful, elegant, cheerful, romantic and witty. All of which were definitely the case in my product. Making it look professional and having a winning performance, just like we see in the real music videos. The artist is represented throughout being playful, sexy, witty, cheerful, light-hearted and stylish. All of which are what we would say supports the role of a ‘star image’, fulfilling real forms and conventions of real music products. By using special effects to fir my music video it develops forms of real music products. I have used several special affects in my product, for example throughout there is continuity of sped up shots and slowed down shots, which both help to show wit and sexiness, which is what we see in real music videos of today, therefore I have fulfilled forms of real media products. The use of technology used in my music video and during the making of it is what real directors and editors would use for their products. I used a HD camera, lighting, tripod and particular software to edit the product. All these helped me during the making to help me create my music video and to make it look as real as a media product.

The title on my digipak is bold and compliments the image used. The text I chose would be what I would call, retro funky. It stands out well and is well suited for the artist and gives the album cover the wow factor. I decided to keep the text the same for the whole digipak as I felt that continuity would suit mine best and from researching digipak’s in by research stage it would seem that I am developing forms of real media products. The setting and the location of my digipak was a plain white background, again I wanted to keep it as simple as possible and felt that by doing so it would help sell the ‘star image’. I wanted it all to be kept as simple as possible and keep the focus of the digipack on the artist. Again, from my research into digipak’s I found that it’s what my type of genre and target audience would buy, ‘star image’ sells well, and in my case it would. By doing this and following the ‘star image’ theory that Dyer follows it would seem that I developed forms and conventions of real media products by doing so. The framing in my images for the digipak was close up and was done so to sell the artist. Editing was heavily used, I wanted keep the same sort of energy as I had done in the music video so it felt appropriate to do the same for the digipak. Doing this, is what I noticed real artists do, it’s kind of what I would call a theme, whatever the image is like for the album it is what the rest of the media products are like with certain artists. For example, Katy Perry’s Teenage Dream digipak has the same theme as her album, sugar pop and sweet, it uses the same image as Katy is in one of the music videos from the album, and also what she themed as her world tour. The genre is 60’s French pop and I believe the text helps represent this, as I used a font which I like to call, retro funk fitting the genre perfectly and shows of the artist in a stylish form.

For my Magazine advert I wanted the title of the album to be bold and stand out so it would catch the reader’s attention when they turned the page so they would stop, look, read and go buy the album! The text used was the same as the text used for the digipak, I thought this would give the album a theme and this text would be the form of which the artist would be recognized with. The setting location for the advert was once again to be plain, in the image I chose for the ad the artist is selling the album by far, its excellent quality and by the use of framing and editing it would draw the reader straight in. I used a high brightness affect so the skin of the artist was flawless and I highly brightened the backdrop too, helping the text to stand out. Therefore the framework, editing, use of texts I gave on the magazine advert helped me create this “start image” most definitely and fulfilled what I had as a target, to sell the artist as simply as possible and by doing so it had forms of real media products.   

 How effective is the combination of your main product and ancillary texts?

There is a similarity and a theme of continuity that I fulfilled in my music video and then digipak, selling the star by going by Dyers theory ‘star image’. For example, cats are a theme that I gave for this album, within the music video as well as the digipak. We find a cat in both, I did this as from research into the artist I found that Brigitte Bardot was a lover of animals, cats in particular. I also did it as I thought it would be a noticeable theme that would help sell the image of the star as well as the star herself, creating a connection to both texts. An example of similarities of the two ancillary texts is found within the digipak and magazine advert. We see the same star image of the artist, close ups, the face of the artist is the move that I made to sell. In fact, I used a majority of close ups and extreme close ups in my music video too, these images are what I believe helps sell the products to the best level.

 What have you learned from your audience feedback?

From getting audience feedback I’ve learnt what is good in my media products and I’ve found out what maybe I could do to change or to make better. I learnt this by getting my results back by scribing what they thought after looking at all ancillary texts.  

The reviews of my Magazine advert were very positive. One person said he liked the photograph used in it, he said that it was, quote, “Fresh”. This is a compliment as I feel that it is a “fresh” image as it’s a clear image that would help sell the artist. Others commented on the release date, how it was a good contrast in text from the other texts given. Several thought the reviews were excellent and they liked the use of stars I used for the rates. An individual complimented on the photograph as they liked the fact that it is just the artist alone in it. This is possibly my most praised comment as that’s what I wanted. I wanted the artist to be able to sell by just their face. Like Dyers theory of the “star image”. Critiques on the Magazine advert were that maybe it was a bit too bare/white (backdrop). I take this into account, however, if I made it too busy then it would’ve taken away the simplicity of my theme of selling the star with close ups and the theory of the “star image”. Other’s said maybe I could add in a French magazine as a reviewer and several suggested that I could have outlined the title of the Album white so it stood out even more. Overall I feel that the comments made in criticising this product are reasonable, however, if I did have the chance to change it I wouldn’t as I think the key is to be simple and to not overdo it.

Comments on the digipak were of mostly positive. Several liked the font, quote from one said it was “cool”. Others praised the photographs, and talked about how it would help memorise the artist. One person in particular, Holly, liked the scarf that I had in several of the photographs, making it cohesive and recognisable. Several had commented on the contrast in colours and how they liked the colour scheme. When criticising my digipak two people in particular picked up on how I don’t have anything wrote inside, they suggested that it would be good if there was, like a “thanks to...”. To this I do see where they’re coming from, however from my research into other artists digipak’s they are all reasonably focused onto the artist and I still wanted the simplicity to remain. Ashley picked up on how all photographs fall upon the same backdrop, and suggested that I varied this. Taking into consideration of this I wouldn’t change the photographs, they were supposed to have that continuity through the digipak so it flowed and focused on the artist rather than the surroundings.  

I’m very happy with the outcome of the feedback from my music video. Several spoke about how they enjoyed the performance given by the actor and how it suited the genre and the theme of the video and that all lip synching was in time. People praised on the good use of visual shots and how it showed off the artist well. Holly in particular commented on the use of colour I used, which I’m very happy about. I wanted a coloured effect of off pinks and enhanced lighting in my music video to help show off the age of the song; it was from the sixties so I wanted it to have that old time effect and over exaggerated light. Criticism on the video consisted of the same comments, more lip synching, which I very well believe could have been done, more locations. The comment on locations I take into account, however, the outgoing performance by the actor is what was to shine through more than the locations. Overall I’m happy with the comments given, the positives reflect on what I most wanted out of the feedback.

  How did you use new media technologies in the construction and research, planning and evaluation stages?

During the research for my ancillary texts I found Google and YouTube highly effective on helping me out during the process. Google helped me research a mammoth amount of research, such as directors and using so it filtered to which ones I eventually chose. Here I had to find out as much as needed about music video directors and about previous work they’ve done and Google sorted me out! It provided me with information such as music career background, such as which artists they’ve worked with in the past and what videos they’re mostly famous for. I also found YouTube without doubt as useful for my research into music directors too. I searched certain music videos that the directors had directed and from this I spoke about what it was that I found most interesting about their pieces of art! For example, Anthony Mandler was one that I researched with Google and YouTube with; I found out that he had collaborated with Rihanna and The Killers, two completely different artists. What I liked the most about his work was what he portrays in these videos with Rihanna and then The Killers; his style tells a story in a unique way that shows off the song and the artist. These two particular music videos both come across as a short film, which I find impressive to do with in just under 6 minutes. Google and YouTube were also both very helpful with research into my chosen Artist, Brigitte Bardot and much more. During my planning time I found Prezi very useful to help me have my plans out clearly and efficiently and not set out or to be looked at in a dull way and form. Prezi was useful to me to have as it showed out my plans well and organised.

When in the process of editing my music video I used a very helpful programme, Adobe Premier Pro. Using this programme enabled me to use special effects and to edit my films which were HD. For example, it allowed me to mirror images, speed up, slow down, edit colour, and add special effects like a “roll” onto it. I did come across some difficulties where it was hard at the start to get back to remembering where everything was, however within half an hour of editing I got the hang of it again. Using the programme also allowed me to download my music video and export it as YouTube video. Without this it would have been difficult for me to get it onto my blog to be able to show what I had created to the class as well as teacher etc. Another difficulty I came across was right at the end of the editing journey. I had exported it so it was enabled to be put onto YouTube (YT), however, when uploaded onto YT the “roll” affect that I had edited in did not work, so I had to go back and see if by exporting it to different export it would work, again it did not. In the end I did have to take the edit out, however, I have still got the previous exported videos so I will send one off on CD to the exam board and see if it works on that if not then I still have the other version without the “roll” affects on YT. I used Photoshop in the process of editing my Magazine advert as well as my digipak. Here I had everything I wanted to make them both as professional looking as possible. I used it to the full and heavily edited my photographs with text, brightness, and colour enhance as well as other funny little tools to enhance certain features on my face on one particular photograph.    

Eval question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

During the research for my ancillary texts I found Google and YouTube highly effective on helping me out during the process. Google helped me research a high amount of research, such as directors, using it filtered to which ones I eventually chose. Here I had to find out as much as needed about music video directors and about previous work they’ve done. It provided me with information such as music career background, which artists they’ve worked with in the past and what videos they’re mostly famous for. I also found YouTube without doubt as useful for my research into music directors too. I searched certain music videos that the directors had directed and from this I spoke about what it was that I found most interesting about their pieces of art. Google and YouTube were also both very helpful with research into my chosen Artist, Brigitte Bardot and much more.

During my planning time I found Prezi very useful to help me have my plans out clearly and efficiently and not set out or to be looked at in a dull way and form.

Prezi was useful to me to have as it showed out my plans well and organised.

During the process of filming I used the Canon HD Camera. Helping me achieve the best shots I went into settings to help set out the white balance. Doing this helped it adjust the images to compensate for the fact colour of the artificial lights. If I hadn’t of used the white balance in settings then the colour temperature set on the camera wouldn’t have matched the colour temperature of the lighting I was shooting and I would have likely ended up with the actor having orange or blue skin etc. I also made sure my camera was in focus throughout the time of filming, helping me create a clear and beautiful image.   IMAGES NEEDED

When in the process of editing my music video I proceeded on a very helpful programme, Adobe Premier Pro. Using this programme enabled me to use special effects and to edit my films which were HD. For example, it allowed me to mirror images, speed up, slow down, edit colour, and add special effects like a “roll” onto it. I did come across some difficulties where it was hard at the start to get back to remembering where everything was, however within half an hour of editing I got the hang of it again. Using the programme also allowed me to download my music video and export it as YouTube video. Without this it would have been difficult for me to get it onto my blog to be able to show what I had created to the class as well as teacher etc.

Another difficulty I came across was right at the end of the editing journey. I had exported it so it was enabled to be put onto YouTube (YT), however, when uploaded onto YT the “roll” affect that I had edited in did not work, so I had to go back and see if by exporting it to different export it would work, again it did not. In the end I did have to take the edit out, however, I have still got the previous exported videos so I will send one off on CD to the exam board and see if it works on that if not then I still have the other version without the “roll” affects on YT. IMAGES NEEDED

I used Photoshop in the process of editing my Magazine advert as well as my digipak. Here I had everything I wanted to make them both as professional looking as possible. I used it to the full and heavily edited my photographs with text, brightness, and colour enhance as well as other tools to enhance certain features on my face on one particular photograph.    IMAGES NEEDED

Eval question 3

What have you learned from your audience feedback? on Prezi

eval question 2

Eval A2 question 2
by: chunter_x

There is a similarity and a theme of continuity that I fulfilled in my music video and then digipak, selling the star by going by Dyers theory ‘star image’. For example, cats are a theme that I gave for this album, within the music video as well as the digipak. We find a cat in both, I did this as from research into the artist I found that Brigitte Bardot was a lover of animals, cats in particular. I also did it as I thought it would be a noticeable theme that would help sell the image of the star as well as the star herself, creating a connection to both texts. An example of similarities of the two ancillary texts is found within the digipak and magazine advert. We see the same star image of the artist, close ups, the face of the artist is the move that I made to sell. In fact, I used a majority of close ups and extreme close ups in my music video too, these images are what I believe helps sell the products to the best level. Another similarity that we see in my media products is the artist. I decided to use the same artist for the music video, magazine advert and digipak as I wanted continuity and I wanted to be able to sell the artist this way, creating a “star image”. Another time we see similarity in the texts is when we find that the same font is used for the artist in both the magazine advert for the stars name and the album name. Doing this it created   

Evaluation question 1

FINAL EDIT VIDEO

FINAL DRAFT DIGIPAK

MAG AD SECOND DRAFT

I have changed several things to my magazine advert. One, I've varied the font so it's got more texture

MAG ADVERT

FIRST DRAFT

DOUBLE PAGE SPREAD AD FOR MAG.

DIGIPAK

My digi pa

Audience Feedback

Class Feedback

Different shots and locations

Change the colour? It looks quite cold.

More lip syncing

Different locations

Teacher Feedback

I love the style and the look – it really works, but there isn’t enough to get the highest grade. Because the track is short, you need to make every second count. What about some cutaways in the same style – perhaps long shots outside to intercut with the CUs? You need much more lip synch. Some of the framing is very much out with the top half of the head cut off. 

Katie Morrice

- I like the concept of the video, how the song relates to the music video.  It works well!
- Needs more angles and cuts
- More lip-synching
- Structured well, easily relatable to the audience.
- Maybe different locations?

1st draft of music video 2012

Draft digi pack and Mag advert

The target audience

I would like the target audience to be male and female between teenagers to young adults. I think my music video is going to be full of youth, seduction, style and playfulness, which I believe both male and female will react to, the males will be entranced by the performance and the females will want to be the performer. 

The Genre, The Artist and The Music

The Genre, The Artist, The Music
French pop/ traditional pop is what we'd call the genre of Brigitte Bardot's music. It's playful, witty and sultry, which Brigitte certainly brought across. She was THE sex kitten of the 60's. She brought across a carefree, witty and sexy feel to her song "moi je joue". She was known for being a french actress and model. "And God created women" starred Brigette and made her and overnight sensation, this was the film that made her the sex kitten she was renowned for in the 60s.

 

She was known for her sexy roles and had a stylish and whimsical affect on the 60's.




Most of her recording career resulted from collaborations, most notably with Serge Gainsbourg,  Jean-Max Rivière and Gérard Bourgeois, with songs such like

Mind Map

Planning on Prezi

Treatment

Treatment on Prezi

Storyboarding Research Task- Marina and The Diamonds

This is an analysis of a 30 second fragment of the music video Primmadona by Marina and the Diamonds. This task has helped me see diffrent angles in music videos and the way they work, helping me further with my music video.

Storyboarding Research Task on Prezi

Pitch for music video

During the pitch I played the song to the class that I'm planning to make a music video with, and after went through my PowerPoint about my plans on it, and basically explained the outline of what I would like to achieve.

I feel that my pitch went really well and I gained from it as I got advice from my peers and teacher.

SECTION 3 MAGAZINE ADVERTS

SECTION 3 MAGAZINE ADVERTS on Prezi

SECTION 3 MAGAZINE ADVERTS

SECTION 3 MAGAZINE ADVERTS on Prezi

SECTION 2 DIGIPAKS Marina and The Diamonds, The Family Jewles

SECTION 2 DIGIPAKS Marina and The Diamonds on Prezi

SECTION 2 DIGIPAKS Katy Perry Teenage Dream

SECTION 2 DIGIPAKS on Prezi

SECTION 1 MUSIC VIDEOS- Rihanna

SECTION 1 MUSIC VIDEOS- Rihanna on Prezi

SECTION 1 MUSIC VIDEOS- Lana Del Rey

SECTION 1 MUSIC VIDEOS- Lana Del Rey on Prezi

SECTION 1 MUSIC VIDEOS- Marina and The Diamonds

SECTION 1 MUSIC VIDEOS- Marina and The Diamonds on Prezi

Music Video History

Directors Research Task

Directors Research Task


Music Director: Sophie Muller

Background: Sophie Muller was born in London and is a Music Video Director. When she left secondary school she attended Central St Martins, gaining a Foundation Diploma in Art. Following her graduation, Muller went to the Royal College of Art to study for her Masters in Film and Television. She's worked with the likes of Gwen Stefani, Blur, Shakira and many more.

Music Videos Directed that I like by Muller: 







Sophie Mullers style, what I find impressive and why...
I love the use of colors that Sophie Muller uses in these videos, the locations and the type of genre. I find Muller directs the song and music well with the story using her style which I find there is meaning  and in these videos in particular she directs very well, getting the story across to the audience. 




Music Director: Anthony Mandler

Background: Anthony Mandler was born in Los Angeles and is a music video director, and has written and directed music videos. At the start of  his career (as a photographer) Mandler's work was featured on the covers of major magazines such as Entertainment Weekly and Men's Health. He has worked with international clients such as Motorola, Samsung, Nike and Ciroc. Other frequent Artists and bands that he has collaborated with are Jay- Z, Drake, The Killers, and Mary J. Blige. 

Music Videos Directed that I like by Anthony Mandler: 






Anthony Mandler's style, what I find impressive and why...

Anthony Mandler is very impressive with what he portrays in these videos, his style tells a story in a unique way that shows off the song and the artist. These two particular music videos both come across as a short film, which I find impressive to do with in just under 6 minuets. 

Shot Count Analysis Homework

Track: Teenage Dream- Director's Cut

Artist: Katy Perry

Director: Yoann Lemoine

Release Date: 9th Sep 2010

Length of video: 3.54 mins

Number of shots in entire video: 149

Average length of shot: 2-4 seconds

Number of shots in 30 second segment: 19

Within the 30 second segment there are:

Number of CU: 5

Number of ECU: 2

Number of LS: 2

Number of MS: 9

Number of OSS: 2

Number of panning shots: 3

Number of tilts: 1

Analysis - what have you learnt from this process?
I now know that from watching the music video in detail that they do consist of numerous fast shots and close ups. This will help me a lot for ideas when I produce my own music video.

Shot number	Shot type	Shot length	Description	Edit to next shot
1	Mid shot	3 sec	tilts up into shot	straightcut
2	Close up	1 sec	close up of thigh	straightcut
3	Close up	3 secs	pans into a two shot	straightcut
4	two shot close up	1 sec	heads	straightcut
5	close up	1 sec	thigh and hand	straightcut
6	close up	2 secs	face	straightcut
7	two shot	2 secs	two bodies	straightcut
8	extreme close up	1 secs	rearview mirror	straightcut
9	close up	2 secs	face	straightcut
10	close up	2 secs	inner thigh	straightcut
11	close up	2 secs	pans into titlt up	straightcut
12	close up	1 sec	foot on exelerator	straightcut
13	Long shot	1 sec	road	straightcut
14	low angle	1 sec	katy	straightcut
15	long shot	1 sec	road cars	straightcut
16	mid shot	1 sec	cars and people	straightcut
17	mid shot	2 sec	pans to katy	straightcut
18	mid shot	2 sec	cars	straightcut
19	mid shot	1 sec	katy	straightcut
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